Business Storytelling.
Reimagined.
Unleash the power of analytics and insights to supercharge your business strategy
Real Stories. Real Results.
I am thrilled to provide this testimonial for Urooj Insights who is currently conducting our company's customer satisfaction survey. Their professionalism, attention to detail, and commitment to delivering accurate and actionable insights were truly commendable.
The team exhibited unparalleled dedication and expertise in every aspect of the project. From crafting comprehensive survey questions to meticulously analysing the data, Urooj Insights ensured a seamless and insightful process from start to finish.
Thanks to their efforts, we gained invaluable insights into our customers' experiences and preferences, empowering us to make informed strategic decisions to enhance the overall guest experience.
I highly recommend Urooj Insights to any organisation seeking thorough and effective survey solutions.
Head, Operations
Tourism IndustryI've collaborated with the Urooj team on two projects for our organisation, and have been impressed with their skills, knowledge and flexibility. They took the time to understand our objectives as well as our business, and made cost-efficient and quality-effective recommendations, which enabled us to gain stronger output and actionables. They are reliable and innovative partners whom I would not hesitate to work with again.
Vice President
Product PositioningWe had the pleasure of working with Urooj Insights for the national survey in 2024. What impressed us most was their meticulous attention to detail and their ability to deliver high-quality insights in a timely and efficient manner. Their team was exceptionally responsive and proactive, offering tailored recommendations and providing us with clear, actionable data. They not only met but exceeded our expectations by going the extra mile to ensure the survey was comprehensive and well-executed.
I would absolutely recommend Urooj Insights to others in the industry. Their professionalism, expertise, and commitment to delivering top-notch services make them a valuable partner for any organisation looking to conduct research with precision and integrity.
Public Education & Fundraising Manager
Bone Marrow Donor ProgrammeWorking with Saurabh and the Urooj Insights team on our refreshed insights program at my company has been an absolute pleasure. Over the span of 8–10 months, they have been true partners—bringing immense research expertise, navigating complex stakeholder needs with ease, and consistently going above and beyond the initial scope. Their strategic approach, deep industry knowledge, and commitment to excellence ensured a seamless and impactful delivery. We couldn’t have asked for a better team to collaborate with, and we highly recommend them to anyone looking for top-tier research and insights capabilities.
Group Director
Brand & CreativeWe partnered with Urooj Insights on several projects to get cutomer insights in the insurance space, as well as leverage gen-AI to improve the efficiency in creating product stories for our products across 10 different countries. The team was incredibly collaborative throughout the process, actively incorporating our suggestions and feedback to refine the working frameworks to achieve optimal results.
We highly recommend Urooj Insights to any company seeking deep understanding of consumers and wishing to leverage gen-AI. Combining their expertise with their openess to collaboration, makes them a valuable partner.
Manager
Product Content DevelopmentTeam Urooj’s commitment to excellence and dedication to producing high-quality results were evident throughout the entire process. They were responsive to our needs, ensuring that our requirements were met and exceeded. The team's ability to analyze and interpret the data provided us with valuable insights that have greatly impacted our decision-making. Their expertise and deep understanding of the subject matter were truly impressive.
Deputy Director
Communications and Marketing GroupI must say that team Urooj’s approach to data analysis is truly refreshing. They didn't rely on ordinary experience, but instead utilized their unique frameworks to interpret and present findings in a novel way. The team's efforts were greatly appreciated by all of us, and their approach made the entire process of sensemaking a collective effort.
Vice President
Leading Financial InstitutionIt was a pleasure working with UI. They did a great job conducting street intercept interviews in Singapore and Malaysia. Would highly recommend any teams who require such service to consider UI given their expertise and experience in this.
Professor
Duke-NUS Medical SchoolFrom start to finish, the team was professional, attentive, and dedicated to delivering insightful and actionable consumer insights. They go beyond the surface-level data to really understand the consumer mindset and behaviors, and their recommendations were spot-on. I felt confident in their expertise and was able to make informed decisions based on their findings.
Head - Communications and Outreach
Statutory BoardNot only did team Urooj bring a unique approach towards unearthing insights, but they also made the entire experience enjoyable and informative. They truly embody the principle of 'show don't tell,' which made the insights they presented clear and easy to understand, even for first-time research buyers like us. I am grateful for their expertise and the valuable lessons I learned from them. Thank you and we will come back in future.
CX Manager
Asian Insurance BusinessOur experience with Team Urooj has been incredibly positive. They conducted our study with the utmost professionalism and expertise, leaving no room for doubt about their capabilities. Their attention to detail was exceptional, as demonstrated by the comprehensive research report they delivered. I highly recommend this team led by Saurabh.
Assistant Director
Statutory Board in SingaporeWorking with Urooj Insights has been an enriching experience. Their proactiveness in understanding our needs and their willingness to find innovative solutions to complex challenges is truly commendable. We highly recommend Urooj Insights to any organisation seeking a proactive, collaborative partner who goes above and beyond to deliver exceptional results.
Manager
Business DevelopmentYour research operation really cares about our store operation, so we did not need to stop or change our usual operation during the time of your field work. Also, we could get great result from this survey. I believe we may utilise it for our more appropriate investment in the future.
General Manager
Leading Toy Brand

















Case Stories
Strategies to promote Australian Tourism in South Asia
Free for small teams. 30-day free trial for premium features.
Leveraging Generative AI to craft product propositions
Free for small teams. 30-day free trial for premium features.
Reimagining water supply chain in urban slums: A multi-level marketing approach
Free for small teams. 30-day free trial for premium features.
Enhancing bank app experience: A test case
Free for small teams. 30-day free trial for premium features.
Empowering an FMCG Titan’s reputation through data-driven insights
Free for small teams. 30-day free trial for premium features.
Solutions & Domains
Get the solutions you need today
- Shape your idea
- Validate your strategy
- Build your service/product
- Innovate with technology
- Learn with us
Shape your idea
Unlock your business potential
Test the functionality of your ideas with Urooj
OpinionOasis
OpinionOasis solution blends the old with gold, combining design thinking and behavioural economics to craft narratives that work for you. From insightful observations to in-depth interviews and dynamic group discussions, we have you covered every step of the way.
Validate your strategy
Gain a rear-view perspective
Drive your business growth with Urooj
CommuniVerse
CommuniVerse helps brands track and learn from their campaigns to create winning strategies and stay ahead in the competitive communication space.
Build your service/product
Don't leave your growth to chance
Get it right the first time using data-driven approach
MarketIgnition
MarketIgnition is one of our most strategic solutions. With MarketIgnition, we provide guidance on market segmentation and go-to-market strategies to help you succeed in today's competitive marketplace.
Innovate with technology
Dive into your blue ocean
Bring speed & accuracy to your fingertips
InfoLytics
Prepare for the data deluge with InfoLytics, the solution for modern storytelling and insightful communication. Cut through the smog with our intuitive platform, delivering data at your fingertips.
Learn with us
Collaborate and learn with Urooj
Your partner in knowledge sharing
Measure. Grow. Succeed.
How we do it?
- Inspire Growth
- Cultivate Movements
- Foster Bonds
Inspire Growth

Grow your business with the power of narrative and numbers.
In companies, true innovation often struggles to take root. Our evidence and stories inspire paradigm shifts, challenging industry norms. This fosters new ideas and markets, urging users to embrace change and outshine rivals. Sometimes, rebranding a problem surpasses rebranding a service/product.Ready to take business to new heights?
Click here for our solutionsCultivate Movements
Great experience breeds trust.
Well-told stories create movements. Data finds undercurrents of change, while stories effectively convey them. We challenge norms, nurture insights, and empower organizations to seize opportunities, shape the future, and lead industries in both the public and private sectors, as well as product- and service-based organizations.
Find out what makes us unique
Click here to read our storyFoster Bonds
Building for the future is both challenging and rewarding.
Your stakeholders have a vital role in shaping metrics. We blend intangible elements with hard evidence to achieve deeper engagement. By reflecting your audience in your narrative, we cultivate authentic connections. Our goal is to foster enduring emotional connections that go beyond transactions, while grounding them in tangible results.
Get a quote today?
Click here to Request for a quoteWith Us
Dive. Drive. Thrive.
With expertise in both public and private sectors, we offer years of experience working with government bodies, ministries, and firms in real estate, technology, consumer goods, and financial services.